Did you know that different colours actually affect the way we think and feel about things? You’ve probably noticed that love is usually associated with red, purity with white, environment with green, and so on – so how can we use this knowledge to help us to design something relevant that grabs the attention we want it to?
Have you ever noticed that most fast food places use the colours red and yellow in their designs? Think about it- McDonalds, Burger King, KFC, Red Rooster (for the Aussies),  Pizza Hut, In-N-Out …

Why is it that some designs seem to stand out among others, and yet when we stop to look and understand why, we cant?
Here are 5 rules that every designer should know to help them create something that will grab attention… and from the right audience!
1. Hierarchy
2. Balance
3. Contrast
4. Relevance
5. Simplicity
Read on for an in-depth look into each of these principles, and how you can learn from them…